Marketing, FHA Certification, Millennial homeowners, Communication challenges, Healthy greens and the American Dream—it's this week in Community Association Management!
As an educated member of the Community Association Management industry, you already know how crucial it is to stay informed and up-to-date on the latest news, trends and happenings within the industry. Each week, we bring together our favorite reads of the week and share them with you! Enjoy the CAM Mash Up and feel free to share it too!
The days of using the yellow pages to market your business are dead. This can be a scary thought for business owners who have relied heavily on that type of marketing for years! But don’t worry there is hope in a new age marketing strategy that anyone, yes anyone, can start implementing today! Hello Inbound marketing!
Are you trying to get a condo you manage FHA certified? In 2013, only 3,500 condo associations applied for FHA certification, and 60% were denied. Check out this great new guide from CAI on how to keep from going certifiably insane trying to get certified!
Are Millennials Moving Out?
This article actually surprised me very much. I guess I didn’t realize that so many of my peers were still living at home with their parents? I guess it would make sense considering the market conditions we faced when graduating college. “Just like previous generations, Millennials aspire to be home owners, but "one important difference between Millennials and young adults in previous decades is the unique financial challenges of home ownership today, resulting from graduating into a weak job market with growing student-loan debt."
At one point or another, every CAM professional has to deal with challenging homeowners. Here are four tips that can help you better manage communication problems.
The American Dream
Even in the aftermath of the housing crisis in America, most people are still optimistic when it comes to one day owning their own home. “Sixty-four percent say they believe owning a home is an attainable goal for a typical middle-income family, according to the index. In 2013, that percentage stood at just 41 percent.”
Green Neighborhoods=Healthy Babies
A new study out of Oregon State University suggests suggest that women who live in “green” communities are more likely to deliver healthier babies! “What makes a neighborhood green: the presence of trees, leaves, grass, and other greenery. Mothers who live in such greener spaces are more likely to deliver at full-term and have babies born at higher weights compared to mothers who live in urban areas that aren't as green.” So interesting!
Do You Have Big News This Week?
If you've got big news that would be relevant to other CAM professionals, please share it with us in the comments below
Since receiving her BS in Marketing, Brianna Sturm has perfected the art of event management. She uses her powers for the greater good in her role as executive assistant to Mike Hardy, President of TOPS Software. Bri is also the official morale officer at TOPS. When she's not posing with fake mustaches and glasses, she keeps everyone upbeat with her humorous poetry readings.